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Consent & tracking compliance

Can you prove what fired before consent?

Most cookie banners look compliant and fail in the browser. We test what your site really does before and after a visitor chooses, fix the consent setup in your tag stack, and hand you evidence your legal, marketing and engineering teams can stand behind.

BrowserEvidence
GDPRCCPA · CIPA
OngoingMonitoring
What it covers

Where the work makes a difference

01

Browser-level audits

Real browser sessions record cookies, storage writes, network requests, tag timing and consent state, before and after the visitor accepts or rejects, across regions.

02

Consent Mode & CMP repair

Google Consent Mode v2 defaults and updates, CMP categories, callbacks and blocking rules wired so tags wait for the right signal.

03

Tag Manager governance

GTM triggers, exceptions, templates and sequencing rebuilt around explicit consent checks, so new tags cannot quietly bypass the banner.

Built in

What a consent review checks

Every review runs in real browsers and records exactly what happened, so the findings are evidence rather than opinions.

  • Tags, pixels and analytics firing before consent or after "Reject all".
  • Consent Mode v2 signals that are missing, late or set to the wrong defaults.
  • CMP categories and GTM triggers that tell different stories.
  • Storage and cookies written even when the visitor declined.
  • Region behavior for EU/UK visitors and US state privacy laws, including Global Privacy Control.
  • Vendor tags, chat widgets and session replay outside the consent contract.
How it works

From evidence to a consent setup that holds

  1. Observe

    Record consent behavior, network calls, tag timing, storage writes and differences by region.

  2. Map

    Connect CMP categories to Consent Mode, GTM triggers, GA4, Google Ads, pixels and data layer events.

  3. Repair

    Rebuild defaults, updates, blocking rules, region logic and tag sequencing so the behavior is testable.

  4. Prove

    Deliver request traces, consent-state tables, screenshots and repeatable checks, plus monitoring for regressions.

Who it's for

Who this is for

Businesses running ads, analytics, pixels or chat on their website that need to know their consent setup really works, not just that a banner appears.

Marketing and legal teams facing GDPR, CCPA/CPRA or California wiretap (CIPA) questions, and agencies that need defensible answers for their clients.

Problems solved

Problems this solves

  • Marketing pixels and analytics fire on the first page load, before anyone agrees.
  • "Reject all" still sets cookies or sends data to ad platforms.
  • Consent Mode is installed, but Google Ads and GA4 lose conversions or get the wrong signals.
  • Nobody can show what actually ran, stored or stayed blocked when someone asks.
Deliverables

What you receive

  • Findings report with request traces, storage diffs and screenshots.
  • Consent Mode v2, CMP and GTM fixes, implemented and re-tested.
  • Analytics and conversion recovery after the consent repair.
  • Scheduled re-scans that flag new tags, CMP changes and vendor drift.
FAQ

Common questions

Is this legal advice?

No. We provide technical evidence and implementation work. Your counsel decides what the law requires; we show what your site actually does and fix it to match.

Which platforms do you work with?

Google Consent Mode v2, Google Tag Manager, GA4 and Google Ads, and common consent platforms such as OneTrust, Cookiebot and Usercentrics, plus custom banners.

Will fixing consent hurt our analytics?

Done properly, Consent Mode keeps modeled conversions and measurement working for visitors who consent, while respecting those who do not. We check reporting before and after.

Can you keep watching after the fix?

Yes. New releases, marketing tags and CMP updates often break consent quietly. Scheduled scans catch regressions and report what changed.

Next step

Find out what your site does before consent.

Send your website address and the regions you care about. We will tell you what we would test first and what a review involves.